SDE Team

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SDE Team 2018-11-05T15:18:41+00:00

Get to know the team behind SDECB’s projects, initiatives and consulting services.

Donald Cyr
Donald CyrExecutive Director
His academic training, his involvement in various working committees and professional associations, his experience and his knowledge of economics, business, politics and countless other subjects are impressive. A recipient of many awards for his contributions, Donald played an important role in many economic initiatives, such as the Vancouver Olympic Games and the offer of a direct Air France flight between Paris and Vancouver. His previous position at the Airports Group of Transport Canada in British Columbia surely contributed to his recent success. Donald has also been a Marketing professor at the university level. He is the author of The Art of Global Thinking: Integrating Organizational Philosophies of East and West and the co-author of the best seller Marketing Your Product. His leadership is at the heart of the accomplishments of the entire SDECB team.
Mylène Letellier
Mylène LetellierDirector, Business Services and Communications
Always seeking fresh and original experiences, Mylène strives each day to lead the Société de développement économique de la Colombie-Britannique (SDECB) towards new horizons and novel initiatives. With her MBA in her pocket, more than 20 years of experience in the business world, and her extensive knowledge of communication, marketing and development strategies, she is superbly qualified to provide official communications for the SDECB. At the same time, she steers the organization towards meeting its objectives by delivering unique business services. Drawing on her vast experience in the economic world, she provides SDECB clients with stellar services and innovative advice tailored to their entrepreneurial reality, with the aim of guaranteeing their success as entrepreneurs.
Nicole Smith-MacGregor
Nicole Smith-MacGregorProject Manager – Tourism
Constantly seeking authentic experiences and discoveries, Nicole MacGregor is skilled in promoting the natural attractions of a destination, thanks to her many years of experience in the tourism industry in France and in British Columbia. Having joined the SDECB in early 2000, Nicole first developed content for the SDECB’s tourism website (, before focusing her efforts on enhancing the Francophone tourism industry nationally and internationally: from responding to information requests and managing partnerships, to providing career counselling to job seekers in the travel trade.
Caroline Berger
Caroline BergerProject Manager, Immigration and Employment
Passionate about travel and wide-open spaces, Caroline endeavours each day to help many immigrants to integrate and work in this province. British Columbia is still a source of wonder and amazement to her, even after six years in Canada. An immigrant herself, she obtained a Master’s degree from the prestigious Lyon School of Management and then focused her attention on Canada to establish Business France in Vancouver. Through a variety of projects, she contributes her expertise, curiosity and people skills to promote the SDECB’s employment assistance services and to raise the awareness of businesses about hiring Francophone and Francophile immigrants.
Frédérique Niel
Frédérique NielBusiness Advisor
An aficionado of puns and other word games, Frédérique is continually on the lookout for ways to make her business experience resonate with the needs of entrepreneurs so as to maximize their chances of success in the world of entrepreneurship. An entrepreneur herself for 15 years, she is always seeking solutions for SDECB clients, while creating practical tools and customized training. Previously a website creator and designer, she now applies her expertise to developing the SDECB’s social networks.
Marie-Noël Holland
Marie-Noël HollandManager, Economic Development & Employability
Marie-Noel has several strings to her bow and enjoys a very diverse multicultural experience. Originally from Ivory Coast, she studied and worked in Africa, France and Canada. This cultural diversity is felt in her humor appreciated by her colleagues. Holder of a master’s degree in business administration and strong of more than a decade of support to Francophone organizations in the drafting of funding applications and results-based management principles, Marie-Noël is working to develop and to implement SDE’s economic development and employability projects for the benefit of our entrepreneurs, youth and associations. She intends to use her experience to advance the priority economic issues of the community.
Joël Tremblay
Joël TremblayProject Manager
A proud amateur cabinetmaker, Joël creates and polishes SDECB content to ensure that information is properly disseminated. With his Bachelor’s Degree in Journalism and Civil Law, Joël has been working with words and multimedia platforms for more than 15 years. His dual expertise is precisely the reason why he is often tasked with preparing the content of learning modules or new sections of the website, refining the writing of informational documents, and making new technologies accessible for the SDECB.
Bruno Baumgartner
Bruno BaumgartnerRegional Economic Development Agent
Previously a chef and caterer in Montreal, Bruno directs his efforts each day to improving economic development in British Columbia and increasing the success of SDECB’s entrepreneurial clients, by implementing projects and information services, or mentoring businesses. Whether it is representing the SDECB and Francophone entrepreneurs, building networks, or giving advice about specific services, Bruno wears a different hat every day to stimulate the economic community and better support local entrepreneurs.
Laurence Landry
Laurence LandryCommunications Coordinator
Laurence holds a Bachelor’s degree in Communication and Marketing from the University of Quebec in Montreal. Her passion for photography and the outdoors and her love for adventure led her to discover Western Canada. She worked in various Francophone organizations before accepting the position of Communications Coordinator at the SDECB. Versatile, Laurence likes to work on different projects at the same time, whether it is for events’ organization, social networks or communications.