This event is in English
Discover how to adapt your strategies to capture the attention of Boomers, Generation X, Millennials, and Generation Z through generational marketing. In a context where consumer expectations evolve rapidly, understanding the unique values, behaviors, and preferences of each generation is crucial for establishing authentic and durable connections. Join us for this enriching workshop where you will discover practical tools and concrete strategies to optimize your marketing efforts and maximize your impact on each generation. Don’t miss this opportunity to strengthen your marketing approach and achieve your goals more effectively.
Workshop Objectives :
- Discover the distinct values and behaviors of each generation, in order to better understand what motivates them.
- Learn how to personalize your marketing communications to resonate effectively with each target group.
- Identify the most effective communication channels to reach each generation.
- Exchange with other professionals and share ideas to optimize your intergenerational communication strategies.
Who is the workshop for :
This workshop is addressed to all entrepreneurs in British Columbia, whether they are independent workers, heads of a small or medium-sized enterprise, a startup, or a well-established company. It is designed for those who seek to improve their understanding of generational dynamics in marketing.
Workshop Facilitator : Stefanie Curtis
Stefanie Curtis, CEO and founder of Pace Creative Group, is a leader in the field of strategic business and marketing consulting. With over 17 years of experience, she helps businesses achieve their growth vision through tailored strategies that combine innovation, inclusion, and customer service. At the helm of a prime marketing communications agency, she has generated over $200 million for her clients, working with regulated businesses around the world. Passionate about building high-performing teams, she has built a team of 30 digital marketing experts and fosters a people-centered philosophy.
About Development Hour
The British Columbia Economic Development Association (BCEDA) invites you to Development Hour, an online meeting dedicated to improving your entrepreneurial skills. Join a one-hour interactive session led by recognized experts and discover practical tools and growth opportunities to propel your business to new horizons. Take advantage of this opportunity to enrich your skills and ask all your questions in a professional and convivial environment.
